Blockchain Platform for Retailers Unveiled by Fujitsu

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Blockchain Platform for Retailers Unveiled by Fujitsu



The cloud-based  Fujitsu Intelligent Society Solution Blockchain Asset Service was announced by Fujitsu on June 6, 2018. Japan’s I.T and computing equipment giant mentioned via an official announcement their plans to use the blockchain technology in the retail sectors that are targeted towards tourist sites, markets, and shopping centers. The retail sectors including but not limited to digital points, stamps, and coupons.


The collected information and usage data shall all be recorded on the hybrid blockchain that is owned by Fujitsu. For user and other similar related analysis, the user information shall also be linked to it. With its blockchain platform, the computing equipment giant aims to connect promotions and shopping events, thereby having a healthy augmentation in exchange for the customer footfall with partner brands.


The announcement had also stated :


“At the same time, they can also more effectively set strategies for regional revitalization, based on the activity patterns of users seen in the analysis results, and on such factors as the use of the coupons and other benefits.”


Fujitsu has also mentioned that the service is very user-friendly and that one does not need to have a prior experience or any knowledge in ensuring easy access and safety of the platform by the customers. The service is said to have its debut out at the trade fair Interop Tokyo 2018.


Fujitsu is no stranger to Blockchain and has also worked earlier on similar larger projects. In fact, the whole development came about when they were working with three of Japan’s megabanks for a peer-to-peer money transfer system that utilized the blockchain technology. This was to help the actual bank accounts and their retail customers to have an easier facilitation of money transfers.


Earlier this year in the month of March, in order to support the research, development, and innovation in the “revolutionizing” blockchain industry, Fujitsu had well established a blockchain center in Belgium.


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